Bill 104 explained in plain English
Fair Grocery Prices Act, 2026
Ontario legislature bill summary, status, timeline, sponsor, votes, and official sources.
At a glance
Official Legislative Assembly of Ontario snapshot for 44th Parliament, 1st Session. Representative vote breakdowns appear when the Assembly publishes an Ayes and Nays page for the bill.
Our plain-language take, written for civic education.
Source: By PoliticalData.ca
Bill 104, the Fair Grocery Prices Act, 2026, amends consumer protection laws to prohibit the use of personalized algorithmic pricing for individual consumers on electronic shelf labels and online platforms.
Bill 104, the Fair Grocery Prices Act, 2026, proposes to make it an unfair practice to use personalized algorithmic pricing to change the price of a good for an individual consumer. This applies to price changes shown on electronic shelf labelling systems and online platforms that are based on a consumer's personal information, attributes, or behaviors. The bill amends the Consumer Protection Act, 2002, and the Consumer Protection Act, 2023, to include these provisions.
- Amends the Consumer Protection Act, 2002, to define 'electronic shelf labelling system,' 'online platform,' and 'personalized algorithmic pricing.'
- Adds a new section to the Consumer Protection Act, 2002, making it an unfair practice to use personalized algorithmic pricing to inform a price change for an individual consumer.
- Adds examples of unfair practices under the Consumer Protection Act, 2002, including using electronic shelf labelling systems or online platforms to present different prices based on a consumer's personal information, attributes, or behaviors.
- Amends the Consumer Protection Act, 2023, to define 'electronic shelf labelling system,' 'online platform,' and 'personalized algorithmic pricing.'
- Adds a new section to the Consumer Protection Act, 2023, making it an unfair practice to use personalized algorithmic pricing to inform a price change for an individual consumer.
- Adds examples of unfair practices under the Consumer Protection Act, 2023, including using electronic shelf labelling systems or online platforms to present different prices based on a consumer's personal information, attributes, or behaviors.
- Specifies when certain parts of the Act come into force.
- Consumers
- Businesses that use electronic shelf labelling systems
- Businesses that operate online platforms
- Suppliers
- It is an unfair practice to use personalized algorithmic pricing to inform a change in price for an individual consumer.
- The Act comes into force six months after it receives Royal Assent, unless otherwise specified.
- Section 2 of the Act comes into force on the later of the day section 2 of Schedule 1 (Consumer Protection Act, 2023) to the Better for Consumers, Better for Businesses Act, 2023 comes into force, and six months after this Act receives Royal Assent.
- The definition of 'personalized algorithmic pricing' includes 'any other information, attribute or behaviour prescribed by the regulations,' meaning further details may be added through regulations.
- The specific penalties for engaging in an unfair practice are not detailed in this bill text.
Adds definitions for 'electronic shelf labelling system,' 'online platform,' and 'personalized algorithmic pricing.' Introduces a new section making it an unfair practice to use personalized algorithmic pricing to inform a price change for an individual consumer, with examples provided. Also amends existing provisions related to unfair practices.
Source: Section 1 and Section 16.1
Adds definitions for 'electronic shelf labelling system,' 'online platform,' and 'personalized algorithmic pricing.' Introduces a new section making it an unfair practice to use personalized algorithmic pricing to inform a price change for an individual consumer, with examples provided. Also amends existing provisions related to unfair practices.
Source: Section 2
Generated using AI from official bill text. Not legal advice. It is written by PoliticalData.ca for civic education, automatically checked and spot-reviewed before publishing.
Official textProcess Snapshot
Vote Summary
This bill is still active. We only show vote counts after the legislature publishes a recorded division.
No published representative vote breakdown
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Official sources
Status, sponsor, votes, and timeline on this page are drawn from these official legislative sources and public records. Each summary above is attributed to its own source.
How this data is sourced